STONEFOOD

Stones Can’t Be Eaten is a fundraising and awareness campaign by Save the Children Switzerland. It uses deceptively appetizing food visuals that, on closer inspection, are actually stones. This visual twist symbolizes how, for millions of children affected by the global hunger crisis, real food is often nothing more than an illusion. The campaign aims to shock viewers into recognizing the severity of child hunger and to motivate donations that provide life-saving nutrition and support.

BILLBOARDS