BESSER ZUSAMMEN

TVC

The Swiss insurer Die Mobiliar has launched an integrated advertising campaign to celebrate its 200th anniversary under the motto “Better together.” The campaign highlights the company’s cooperative roots and values — emphasizing community, solidarity and collaboration. Visuals across TV, cinema, out-of-home and social media show everyday situations symbolizing togetherness; in one ad, a rectangular table is cut into a round one to represent equal participation for everyone. An exclusive anniversary version of the Mobiliar logo was also created. The campaign was developed with the branding team Equipe Rouge and partners, and is supported by regional activities and internal initiatives. The anniversary kickoff event took place on the Bundesplatz in Bern with performances and a public celebration.