“Rob, what the f*%k have you done the last years?”
This and that:
YEARS AT WORK
2023 – now
Publicis / Zürich ECD, Head of creation GL
2014 – 2022
Jung von Matt / Zürich ECD & CD, Head of unit
2011 – 2014
WIRZ BBDO / Zürich CD
2008 – 2011
Euro RSCG / Zürich concept creative
2004 – 2008
Advico Young & Rubicam / Zürich concept creative
2003 – 2004
code / Zürich concept creative
2002
die argonauten / Berlin concept creative
1999 – 2000
Sidlee Montreal / Canada AD
1999
Hartmann & Hartmann Industrial Design / Augsburg Freelancer
1998
Serviceplan / Munich Freelancer
1998
Snowboarder MonsterBacksideMagazin / Munich Intern
1996 – 1997
IDE Textildesign / Kempten Freelancer
1995 – 2002
Freelancer for agencies
YEARS BEFORE WORK
1996 – 2001
University of Applied Sciences / Augsburg
1995 – 1996
Allgäuer Werkstätten / Kempten (Community service)
1987 – 1995
Allgäu-Gymnasium / Kempten (Grammar school)
1982 – 1987
Haubenschloss Grundschule / Kempten (Elementary school)
JURY MEMBER
2011
ADC member and judge since 2011
2014
eurobest judge
Judge in different creative awards (SDV, EDI,...) in Switzerland the last 12 years
BRANDS I HAVE WORKED FOR
IKEA, Zalando, Ovomaltine, Bayer, Touring Club Schweiz TCS, UBS, Credit Suisse, SonntagsZeitung, Mobiliar Versicherung, Raiffeisen, Migros, SRF Virus, Die Schweizer Post, SportXX, EMMI, Eichhof Bier, THOMY, Ibis Hotels, Annas Best, Vontobel, Graubünden Ferien, Mercedes Benz, Peugeot, Kinderschutz Schweiz, Zürcher Kammerorchester, Weight Watchers, BAG Love Life, Ifolor, Stiftung Elternsein, Krebsliga Schweiz, Ärzte ohne Grenzen and a few more.
«What makes the Rob the Rob?»
Working in advertising means meeting a lot of people. At first everyone calls me Rob. But the longer I work with my colleagues, the more nicknames I get. Different team partners, different nicknames. Teammates called me:
RobBro – I like to work with young people.
Roberto – I have a sweeping gesture like an Italian.
RobStar – I can be a fix star when the team is lost.
RobinHood – I believe in justice.
Robinson – I'm always trying to break new ground.
Robespierre – I am incorruptible.
Robo – I can be as tireless as a robot.
RobBooster – I motivate people.
Rob'n'Roll – I like to celebrate pitch wins.
Robtimist – I am an optimist.
RobBuddy – I talk with people on eyelevel, never from above.
RobStar – I am a national and international awarded creative.
RobTwin – I have a twin brother (no joke).
Robér – I worked in Montreal for two years.
RobBoarder – I spent my youth on the board.
RobBoss – I can decide and lead teams.
A quote from an ECD that I worked with: «He prefers to talk about the new. Rob is a man of ideas, a lateral thinker who pushes forward. He needs the adrenaline rush that comes when you go into new territory as an advertiser. If you never know in advance exactly how everything will turn out. If projects have to be accompanied intensively because their dynamics require it, then Rob feels in the right place. If an idea does not seem feasible at first for him, that's a good sign for Rob. It's proof that it's new.»
