THE YELLOW TOUR

Whether postal agencies, PickPost points or My Post 24 parcel machines: Swiss Post now offers numerous new access points and innovative services that meet changing customer needs.

In order to make the advantages of these new services at the interface between the digital and physical world tangible, Swiss Post launched THE YELLOW TOUR campaign. A campaign that very specifically shows how simple, location- and time-independent postal services are these days: the Swiss singer and songwriter Bastian Baker proves this on the postal service's specially created THE YELLOW TOUR.

CASEMOVIE

CAMPAIGN OVERVIEW

TVCs

The commercials dramatize the individual postal services with Bastian Baker as the main actor, who uses all the services on his Yellow Tour and can therefore pull off a successful tour.

KEYVISUAL

WEBSITE

CONCERTS

ADDITIONAL PICS