GRAND THEFT INSURANCE

Grand Theft Insurance is a creative campaign that turns the world of video-game crime into an engaging way to promote real-life insurance. Publicis Inspire used the popularity of Grand Theft Auto to show gamers what it feels like to lose valuable virtual items — then connected that emotional loss to the importance of protecting real possessions with Baloise insurance. The campaign cleverly linked gaming culture with insurance relevance, making the topic more relatable for younger audiences.

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