REAL LIFE FURNITURE SEARCH

To whet people's appetites for summer with Ikea, the furniture easter campaign unceremoniously equipped the entire country with furnishing ideas: 600 pieces of garden furniture were hidden all over Switzerland. Anyone who found a piece of furniture was allowed to keep it and take it home. The national ambient campaign took place on in six regions and set the mood for Easter with the search.
Over 70'000 people took part in Ikea's furniture search at Easter.

MICROSITE

USER PICTURES FROM THE SEARCH

CAMPAIGN VISUALS